TRADITIONAL TV NETWORKS VS OTT SERVICES: THE EVOLUTION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND INNOVATION

Linear broadcasts have long been recognized as established television models, relying on regularly timed shows via cable. In contrast, on-demand streaming operate on ad-supported systems, with Netflix, major competitors, and niche players serving as dominant forces. As viewer preferences shift, rivalry between conventional TV networks and streaming